Sunday, 8 February 2015

SS bombs with $7.2 million

Seventh Son earned just $7.2 million at the box office this weekend. This is below the $8.7 million opening in Russia and the $16 million opening in China, which is a very odd thing to happen to an American film. It earned $2.3 million on Friday, increased 31% on Saturday to $3 million, and fell 36% to $1.9 million on Sunday. This placed the film's opening weekend to Friday ratio at a very respectable 3.16. This is is a good sign as it suggests that the film is not significantly front-loaded. Depending on how well it holds up in the coming weeks, SS may scrape past the $20 million mark.


International

SS's international total now stands at a solid $83.3 million. It still has 15 markets left to open in, including four major ones: UK, Germany, Australia, and Brazil. It has earned over $90 million worldwide and will pass $100 million soon.

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