Seventh Son earned $4.15 million over the weekend, which represents a decline of just 42% from last weekend. Admittedly, it did receive a boost from Valentine's Day but there's no denying that's its showing stronger holding power than previous young adult flops such as The Host, Beautiful Creatures, and Vampire Academy which all fell over 50% in their second weekends.
SS increased a slightly disappointing 111% from Thursday to Friday to gross $848,000. This led many to believe that it would earn just $3 million over the three day weekend (an awful 58% decline from last weekend) and $3.5 million over the four days. However, SS along with most other films received a stronger than expected boost on Valentine's Day, meaning that it earned significantly more this weekend than expected. It increased a very strong 148% from Friday, to earn $2.1 million on Saturday. This daily percentage increase was actually the 2nd best hold amongst wide releases. It is estimated to fall 43% to earn $1.2 million on Sunday.
Of the three new major films released last weekend (SS, Jupiter Ascending, and SpongeBob), SS surprisingly had the best 2nd weekend hold, which is very odd considering that Presidents' Day weekend should've given SpongeBob an extra boost. However, it's obviously not all good news, as the fantasy epic has earned just $13.4 million so far, though it may yet reach $20 million by the end of its run. It will come close to earning $5 million over the four day holiday frame.
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