Sunday, 1 February 2015

Not another Fantasy Flop!

Seventh Son has defyed all the odds by avoiding becoming another major young adult flop at the box office. The troubled production pushed back release dates several times to that it arrives in America next Friday, a full two years after its original February 2013 release date. This lead many to believe that the fantasy epic would flop at the box office, like so many other attempts at turning young adult books into successful film franchises. However, that is not the case for Seventh Son:

It has been gradually been building up momentum overseas before it's February 6th release in the US. It flopped in France with a $1.2 million opening weekend in December, which was a very bad sign, however it has done very well in the majority of the international markets that it has since opened in. The only other place that has underwhelmed is Sapin where it opened in fifth place with $1.2 million. Everywhere else, it has overperformed in. In Russia, it took in a very strong $8.7 million in its first weekend and it's total currently stands at $15.5 million there. In China it opened to a solid $16 million for a $26 million total. It also opened well in Mexico with $2.9 million, and has opened at no.1 in most of its other minor territories; including most recently in India, where it is very rare for a US films to reach the top position there.

It's international total stands at $82 million. It should hope to earn at least $150 million by the end of its run as it still has major markets such as the UK, Australia and Brazil in March.

When Seventh Son opens in the US, it's still unclear if it can earn a significant amount there. BoxOffice.com predicted a $8 weekend for a $19 million total. However this prediction was made many months ago, so considering the numbers it's been earning overseas it should earn considerably more. A $15-20 million opening weekend for a $50+ million cume seems likely at the moment.

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