Seventh Son dropped 69% from Sunday to earn $30,380 on Monday. This was down a large 65% from Monday last week. The daily hold however, was smaller than last weekend and fairly respectable amongst other films.
On Tuesday, it increased an unnaturally massive 45% to earn $44,030. It is unclear what caused this massive increase; the next largest daily hold amongst all films was 34%! It was down 59% from last week. SS has earned $16.8 million so far.
Thursday, 5 March 2015
Sunday, 1 March 2015
SS falls hard in 4th showing
After losing another 680 cinemas (67% of them), Seventh Son earned just $322,085 in its 4th weekend. It dropped 67% from last weekend; the only good news is that it achieved exactly the same per-theatre average to last weekend ($950). It has earned a weak $16.7 million so far and will only be showing in theatres for a few more weeks, meaning that it will close below $18 million.
International
SS's international total stands at $86.4 million. According to Universal, it opened well in Belgium, the Netherlands and Sweden this weekend. The fantasy epic has 8 more territories to be released in. It will open in five of them this weekend: Australia, Austria, Germany, New Zealand and Venezuela. It should pass $90 million internationally next weekend. It's worldwide total stands at $103.1 million against a budget of $95 million.
International
SS's international total stands at $86.4 million. According to Universal, it opened well in Belgium, the Netherlands and Sweden this weekend. The fantasy epic has 8 more territories to be released in. It will open in five of them this weekend: Australia, Austria, Germany, New Zealand and Venezuela. It should pass $90 million internationally next weekend. It's worldwide total stands at $103.1 million against a budget of $95 million.
Thursday, 26 February 2015
3rd weekend misses $1 million
Seventh Son did even worse than expected this weekend. After losing a massive 1,855 theatres, it earned just $967,700 over the three days which is down an awful 77% from last weekend. The theatre drop was so great, that instead of earnings increasing from Thursday to Friday, they actually decreased by 11%.
Through the week so far, it's actually held up fairly well. It experienced a solid 70% decrease from Sunday to Monday ($86.5k), before increasing 24% on Tuesday to gross $107k. On Wednesday it decreased 24% to earn $81k, which was a very good hold amongst wide releases.
It has earned just $16.3 million in 20 days and will ultimately finish with around $17 million. This weekend it'll probably experience another steep drop to earn about $0.3 million.
International
Seventh Son opened in third place in Italy at the weekend with $942k. This is neither a good nor bad figure. It still has 13 markets to expand to by the end of March. SS has earned $85.2 million internationally and $101.5 million worldwide.
Through the week so far, it's actually held up fairly well. It experienced a solid 70% decrease from Sunday to Monday ($86.5k), before increasing 24% on Tuesday to gross $107k. On Wednesday it decreased 24% to earn $81k, which was a very good hold amongst wide releases.
It has earned just $16.3 million in 20 days and will ultimately finish with around $17 million. This weekend it'll probably experience another steep drop to earn about $0.3 million.
International
Seventh Son opened in third place in Italy at the weekend with $942k. This is neither a good nor bad figure. It still has 13 markets to expand to by the end of March. SS has earned $85.2 million internationally and $101.5 million worldwide.
Friday, 20 February 2015
Large Theatre Drop
Seventh Son earned $0.287 million on Wednesday which was down a respectable 35% from last Wednesday. It decreased 5% on Thursday to earn $0.273 million; while this was down just 32% from last Thursday, it was a poor daily hold amongst wide releases.
SS earned $5.8 million in its second week which is a good decline of 37% from its opening weekend. In comparison Jupiter Ascending (also released last weekend) fell a much larger 45% in its second week. SS has earned $15.08 million so far.
Despite SS's initial holding power, it looks like there's little chance of it passing the $20 million mark. It's theatre count is being reduced from 2,874 to just 1,021 this weekend, which represents a massive 65% drop. This means that it will barely make $1 million over the next three days. It will finish it's disappointing run with just $17 million.
SS earned $5.8 million in its second week which is a good decline of 37% from its opening weekend. In comparison Jupiter Ascending (also released last weekend) fell a much larger 45% in its second week. SS has earned $15.08 million so far.
Despite SS's initial holding power, it looks like there's little chance of it passing the $20 million mark. It's theatre count is being reduced from 2,874 to just 1,021 this weekend, which represents a massive 65% drop. This means that it will barely make $1 million over the next three days. It will finish it's disappointing run with just $17 million.
Wednesday, 18 February 2015
Respectable Tuesday gross
Seventh Son declined a very respectable 42% from Monday to earn just over $0.4 million on Tuesday. This daily hold was fairly typical among wide releases. It was down a solid 39% from last Tuesday and should finish the week with almost $6 million for a weekly drop of about 37%. With three new wide releases this weekend, the remainder of SS's box office performance largely depends on how many screens it loses over the coming weeks. Although it depends on the number of theatres that drop it, SS probably won't earn anything over $2 million this weekend.
Monday, 16 February 2015
$4.84 million holiday weekend
BoxOfficeMojo.com reports that Seventh Son earned $4.84 million over the four day holiday weekend. It earned $0.69 million on Monday which was down 44% from Sunday's $1.22 million; this shows that that SS is surprisingly skewing towards older audiences than younger audiences. The actual for the three day weekend came in at $4.15 million.
Sunday, 15 February 2015
Great 2nd weekend hold
Seventh Son earned $4.15 million over the weekend, which represents a decline of just 42% from last weekend. Admittedly, it did receive a boost from Valentine's Day but there's no denying that's its showing stronger holding power than previous young adult flops such as The Host, Beautiful Creatures, and Vampire Academy which all fell over 50% in their second weekends.
SS increased a slightly disappointing 111% from Thursday to Friday to gross $848,000. This led many to believe that it would earn just $3 million over the three day weekend (an awful 58% decline from last weekend) and $3.5 million over the four days. However, SS along with most other films received a stronger than expected boost on Valentine's Day, meaning that it earned significantly more this weekend than expected. It increased a very strong 148% from Friday, to earn $2.1 million on Saturday. This daily percentage increase was actually the 2nd best hold amongst wide releases. It is estimated to fall 43% to earn $1.2 million on Sunday.
Of the three new major films released last weekend (SS, Jupiter Ascending, and SpongeBob), SS surprisingly had the best 2nd weekend hold, which is very odd considering that Presidents' Day weekend should've given SpongeBob an extra boost. However, it's obviously not all good news, as the fantasy epic has earned just $13.4 million so far, though it may yet reach $20 million by the end of its run. It will come close to earning $5 million over the four day holiday frame.
SS increased a slightly disappointing 111% from Thursday to Friday to gross $848,000. This led many to believe that it would earn just $3 million over the three day weekend (an awful 58% decline from last weekend) and $3.5 million over the four days. However, SS along with most other films received a stronger than expected boost on Valentine's Day, meaning that it earned significantly more this weekend than expected. It increased a very strong 148% from Friday, to earn $2.1 million on Saturday. This daily percentage increase was actually the 2nd best hold amongst wide releases. It is estimated to fall 43% to earn $1.2 million on Sunday.
Of the three new major films released last weekend (SS, Jupiter Ascending, and SpongeBob), SS surprisingly had the best 2nd weekend hold, which is very odd considering that Presidents' Day weekend should've given SpongeBob an extra boost. However, it's obviously not all good news, as the fantasy epic has earned just $13.4 million so far, though it may yet reach $20 million by the end of its run. It will come close to earning $5 million over the four day holiday frame.
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